After an intensive pitch phase involving four Chinese agencies and a variety of agencies based in DACH countries, Hyundai Motors China, Beijing, entrusted its 4th Annual Franchisers to DAMEGO GmbH.
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Client: Hyundai
Year: 2014
Services: Communication
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After an intensive pitch phase involving four Chinese agencies and a variety of agencies based in DACH countries, Hyundai Motors China, Beijing, entrusted its 4th Annual Franchisers to DAMEGO GmbH.
For around 1,000 Chinese and Korean guests, the event provided a bridge between China and Bavaria, and between Munich and the world. Both the conference and evening gala took place under the heading of “New Thinking. New Possibilities”.
In addition to an array of outstanding performances and programme items, the ceremonial tapping of an original Bavarian beer barrel was a highlight for the Asian guests, and soon enticed them to abandon their customary reserve. The event was a meeting of cultures as well as of languages, with Chinese, Korean, German and English the order of the day.
The result of long preparations and intensive planning efforts was an outstandingly successful event praised by Hyundai’s top management as the best of its kind to date.
DAMEGO GmbH
Kaulbachstr. 51a
80539 München
Tel 49.(0)89.322 09 69-0
meetme@damego.de
www.damego.de
